Hats...a history

Welcome to the inaugural discussion on GM's page! I'm not sure if this is considered a blog or not, but I thought this would be good forum to discuss the Topic of the Moment...HATS FOR MEN.

People, this is a hot look. But I'm a little worried it's going to blast in and out, leaving us all permanently sick of hats. Has anyone else noticed the sudden and overwhelming proliferation of Goorin Bros. Hat Company on every high-traffic high street throughout California?

Goorin Bros. is an interesting business model. Out of nowhere, these small, quaint, slightly old-fashioned hat shops have sprung up like Starbucks, offering a range of hats (all similar, all stylish, all extremely wearable, and more or less guaranteed to spruce up any guy's look in no time) in a variety of colors designed to suit any man. The look is primarily fedora, quirkily vintage, and generally timeless. The shop's gentleman's environment is chic, cool, and very seductive...you can easily exit Goorin Bros. in less than 20 minutes carrying a towering bundle of hatboxes with little effort having been expended.

I love the look of hats on men, hats on women, hats on kids (adorable), and hats in general. With modern society's justified fear of UV, you can make a case for the new hat trend being practical and utilitarian as well as trendy and good-looking. With a little luck, hats will finally and permanently leave the little ghetto of obscurity they've been languishing in since JFK popularized the touseled-locks informality of the hatless man.

My advice? Hit up a mall kiosk, Goorin Bros., or your nearest department store and invest in this look. Whether it turns out to be timeless or just another sweeping trend, chances are you're going to love the way you look.